Bilinfo
Simplifying car listing creation for dealers
Redesigning Bilinfo’s car creation flow to help dealers prepare complete listings with less manual effort.
My role:
Product Designer working closely with a cross-functional team. I owned UX and UI end-to-end, from discovery to delivery.
Overview
Why this needed to change
Process
What we learned
We combined interviews, think-aloud testing, surveys, behavioural data and a review of the existing experience to understand where dealers struggled.
The research showed that listing creation extended beyond the form:
Dealers worked across desktop and mobile devices.
Some collected vehicle details on paper or printed equipment lists.
Some emailed photos to themselves to move them between devices.
Unclear field dependencies made it difficult to understand what information to enter next.
These workarounds showed where the product did not fully support the way dealers worked.
From findings to a design direction
I facilitated a Jobs to Be Done workshop with the Product Manager, then brought the findings into an ideation session with the wider team. We focused on helping dealers prepare a complete listing without unnecessary effort or confusion. That translated into three priorities:
Clearer guidance
A more manageable structure
Less manual data entry
Jobs to be done, synthesised from dealer research
Ideation workshop with the wider team
Solution
What changed
We turned the research into a clearer, more structured creation experience that reduced the amount of information dealers needed to enter manually.
Clearer guidance through the form
We made required fields, validation and error states more explicit, helping dealers understand what information was needed and why an action was unavailable.
A more structured flow
We organised the long form into stages, giving related information a clearer place and making progress easier to follow.
Required fields → prefilled vehicle details
Overwhelming number of fields → clearer guidance enriched with market data
Less information to enter manually
We used registration-plate or vehicle-identification-number matching to reuse existing vehicle records, alongside an improved Danish Motor Register integration.
The aim was to use information already available to the system instead of asking dealers to enter it again.
Testing the experience
We tested prototypes with dealers to assess the flow, field guidance and interactions. Testing showed that users were seeing too many fields and pricing options that were not always relevant.
We simplified the experience by reducing the number of inputs and showing only the pricing fields relevant to the listing type and sales channel, such as leasing, cash or wholesale. This made the flow more focused and reduced unnecessary decisions.
Usability testing with Figma prototypes
Impact
What happened after launch
After launch, average car creation time fell by 6%, against our 10% target. The in-product Hotjar survey recorded a satisfaction score of 4.6/5, with dealers highlighting clearer structure and less manual effort.
We also saw an 18% increase in high-quality listings, close to our 20% target. We defined these as listings with a title and description, more than eight equipment items, more than ten images, and at least five additional optional fields completed.
While we didn’t fully reach either target, the results showed meaningful improvements in both listing efficiency and listing quality.
