Jelena Cavar

I am Jelena, a lead product designer based in Copenhagen.

Over eight years of experience designing complex, widely used systems for enterprise and public transport, helping people complete tasks faster, make fewer errors, and manage day-to-day operations.

Lead Product Designer

@

Kuba Group

April 2026 - Present

Copenhagen

  • Leading design across fare payment and ticketing products, shaping customer experience, design direction and ways of working.

Lead Product Designer

Kuba Group

April 2026 - Present

Copenhagen

  • Leading design across fare payment and ticketing products, shaping customer experience, design direction and ways of working.

Senior Product Designer

@

Kuba Group

June 2024 - April 2026

Copenhagen

  • Designed fare payment, ticketing and inspection tools that simplify journeys for passengers and workflows for public transport teams.

Senior Product Designer

Kuba Group

June 2024 - April 2026

Copenhagen

  • Designed fare payment, ticketing and inspection tools that simplify journeys for passengers and workflows for public transport teams.

Product Designer

@

Schibsted

January 2022 - June 2024

Aarhus

  • Designed tools for car dealerships across Nordic marketplaces, improving lead management and helping dealers close more deals.

Product Designer

Schibsted

January 2022 - June 2024

Aarhus

  • Designed tools for car dealerships across Nordic marketplaces, improving lead management and helping dealers close more deals.

Product Designer

@

eBay Classifieds Group

June 2018 - January 2022

Aarhus

  • Improved marketplace journeys, including a shipping-label purchase flow that increased completion by 12%.

  • Led design for DBA Boost, helping launch and scale an advertising platform now used by over 10,000 small businesses across the Nordics.

Product Designer

eBay Classifieds Group

June 2018 - January 2022

Aarhus

  • Improved marketplace journeys, including a shipping-label purchase flow that increased completion by 12%.

  • Led design for DBA Boost, helping launch and scale an advertising platform now used by over 10,000 small businesses across the Nordics.

Skills

Product Strategy and Design Leadership

End-to-End Product Design

Complex Enterprise Workflows

Customer Research and Usability Testing

Interaction Design and Information Architecture

Interaction Design

Design Systems and Governance

Accessibility and Inclusive Design

Stakeholder Alignment and Facilitation

Design Operations and Mentoring

Education

Education

Bachelor’s in Digital Concept Development

Business Academy Aarhus

AP Degree in Multimedia Design and Communication

Business Academy Aarhus

I am Jelena, a lead product designer based in Copenhagen.

Contact

jelcavar@gmail.com

I am Jelena, a lead product designer based in Copenhagen.

Contact

jelcavar@gmail.com

I am Jelena, a lead product designer based in Copenhagen.

Contact

jelcavar@gmail.com